Google is reportedly considering introducing a paid AI-powered search function for its users. This potential move comes as the tech giant continues to develop its artificial intelligence capabilities, with a focus on leveraging its dominance in the search market.
One of the AI-based features Google is exploring is Search Generative Experience (SGE), which creates summaries from a user’s web results based on their search query. While current features like SGE are offered for free, there is speculation that Google may start locking certain AI tools behind a subscription model in the future.
Google already offers premium AI features to subscribers through its Google One AI Premium plan, priced at $20 per month. The company has also introduced the Gemini Advanced feature through its consumer-level Google One AI Premium subscription.
According to a report by the Financial Times, Google is actively developing a system of subscription-based features that may include search generation AI capabilities. The company has not made any official announcements regarding these plans but has not ruled out the possibility of introducing paid AI search features in the future.
In response to inquiries, Google provided a statement affirming its commitment to improving search experiences and expanding its subscription offerings. While the company currently maintains an ad-free search experience, it continues to explore ways to enhance its premium features and services.
As Google explores the potential for paid AI search functions, users may see changes in how certain AI tools are accessed and utilized. The company’s focus on subscription-based services indicates a shift towards offering advanced features through premium offerings. Stay tuned for updates on Google’s evolving AI capabilities and subscription services.
