Microsoft is making a bold statement by dropping Twitter from its advertising platform nearly two months after Twitter announced its new pricing model, charging a minimum of $42,000 per month to users of its API. Microsoft sent emails to its customers in early March with the new pricing details, which Wired reported at the time to be an unsustainable option for most enterprises and research institutions. As one of the biggest companies in the world with $2.15 trillion in market cap and $100 billion cash on hand at the end of 2020, Microsoft has the resources to pay what Twitter wants.
However, as of April 25, 2023, Microsoft Smart Campaigns with Multi-platform and Digital Marketing Center (DMC) will no longer support Twitter, meaning users will no longer be able to access their account, schedule content, or otherwise manage tweets through Microsoft’s free social media service. However, companies that use Microsoft Advertising will still be able to manage and create content for Facebook, Instagram, and LinkedIn.
Elon Musk, the owner of Twitter, has criticized and threatened legal action as he believes Microsoft used Twitter’s API-provided data to train and illegally license OpenAI’s powerful AI models. Just yesterday at a Miami event, he said he was hearing legitimate advertiser concerns, but that he wouldn’t make changes he didn’t believe in.
Microsoft is an American multinational technology company that develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services. It is one of the world’s most valuable companies along with Amazon, Apple, Alphabet, and Facebook, and ranks number 39 on the Fortune 500 list . Microsoft’s mission is to empower every person and every organization on the planet to achieve more.
Elon Musk is a South African-born American entrepreneur, inventor, and investor. He is best known for founding Tesla Inc., SpaceX and Neuralink, among other companies. He is the chairman and CEO of the electric vehicle and clean energy company Tesla and the founder, co-owner and chief engineer of SpaceX. Forbes estimated his net worth to be $179 billion making him the fourth-richest person in the world.
