A recent study suggests that consumers struggle to differentiate between human-made and AI-generated videos. According to a survey of U.S. consumers, a strong majority indicated their support for government regulations that would require labeling on artificial intelligence-generated content.
The survey, conducted by HarrisX, revealed that most Americans would be comfortable with mandated labeling on AI-created videos, photos, writings, music, captions, sounds, and more. The highest levels of support were for labeling AI videos and photos, at 74% and 72%, respectively.
Interestingly, when participants were shown a series of videos and asked to determine whether they were real or AI-generated, they struggled to accurately identify the origins of the content. In fact, viewers only correctly guessed the source of the videos once for AI-generated content and once for human-made videos.
The study also found that the majority of respondents would back government regulations aimed at protecting specific job sectors from the impact of artificial intelligence. An overwhelming 76% of participants expressed their support for strong regulations to safeguard jobs that could potentially be affected by AI technology.
In addition to job protections, survey respondents also showed support for other types of regulations, such as accountability rules for companies responsible for AI content output, stricter privacy laws for user data collection, and the development of ethics standards for AI.
The survey, which polled 1,082 U.S. adults, demonstrated consistent support for regulations across all demographics. Individuals between the ages of 50-64 were most likely to support the proposed regulations, while those aged 35-49 were least likely to do so. Women were also more inclined to back the legislation compared to men.
Overall, the survey highlighted the growing importance of government intervention in regulating AI-generated content and protecting jobs from the potential disruptions caused by artificial intelligence. With consumers struggling to discern between real and AI-generated content, there is a clear call for labeling requirements and other regulatory measures to address these challenges.
