The recent advancements in OpenAI’s ChatGPT has brought forth much excitement in the world, with many companies quickly adapting the technology. Despite being the world’s largest tech company and first to introduce AI-powered voice assistant, Apple does not seem to have a clear generative AI strategy. Microsoft, Alphabet Inc., and Amazon have all jumped on the bandwagon, but Apple remains absent.
Apple had a head start in the AI world with Siri, their digital assistant, but the technology seems outdated in the wake of ChatGPT. In an internal AI summit held by the company in February, machine learning and AI across Apple products were discussed, but there was no hint of a generative AI program.
Though its AI project may have been outpaced by its competitors, Apple is by no means standing idly by. The company is actively honing its AI capabilities, with recent camera features such as Photographic Styles and object separation relying heavily on AI-technology. Additionally, Apple’s self-driving car project and their AR/VR headset incorporate AI for realistic avatars and live processing.
Microsoft has invested $10 billion in OpenAI, the creator of ChatGPT, and are building more server farms powered by Nvidia’s processing units for AI training. Amazon Cloud and Google are dedicating resources to responding to ChatGPT.
With Apple, the most valuable company in the world, remaining largely silent, it is hard to tell if the speed of technological development has caught the tech giants off guard, or if the company has a long-term plan that they are not ready to divulge.
Apple, Inc. is a world renowned American multinational technology company with a wide range of products and services, including Mac computers, iPhones, Apple Watches, HomePods, and Apple TV. The company has been successful in introducing revolutionary products to the market, such as the iPhone and iPad. Apple’s headquarters is located in Cupertino, California.
Steve Jobs, the founder of Apple and a titan of the tech industry, has been credited with the development and launch of the company’s revolutionary products and services. Jobs passed away in 2011, and since then Apple has refocused its resources on maintaining their unprecedented success and launching innovative products. Under the leadership of CEO Tim Cook, the company has continued to excel and notably recently became the first US company to achieve a market capitalization of $2 trillion.
