Digital Tree, a pioneering digital solutions provider, has announced a significant milestone with its acquisition of a majority share in PLATX, an innovative digital company based in Dubai, UAE. This strategic move allows Digital Tree to expand its global service portfolio and establish a dynamic presence in the thriving digital landscape of the Middle East.
PLATX specializes in omni-channel platforms that revolutionize client relationship management by incorporating ML, Automation, and AI. The company has developed the AI Value Flywheel, a cutting-edge technology that enhances customer interactions and converts engagement into impactful outcomes and valuable insights. PLATX’s customer experience platform offers effortless integration and customization through a user-friendly, low/no code bot environment.
With this acquisition, Digital Tree combines its creative, client-centric marketing services and partnerships with PLATX’s technological expertise in AI, Voice, and Data Automation. The result is an end-to-end, holistic solution that encompasses the modern User Journey across digital, social, voice, and data channels. The collaboration between Digital Tree and PLATX brings together a talented team of professionals to embark on an exciting new chapter.
Phanos Demetriou, CEO of Digital Tree, expresses enthusiasm about this strategic move, stating, This strategic move marks the culmination of a journey that started 16 months ago. By combining forces, we can offer an end-to-end, holistic solution across the modern User Journey combining Digital, Social, Voice, and Data channels. Our entire team is charged up and eager to collaborate with Walid and the talented professionals at PLATX.
Theo Middleton, Executive Chairman at Digital Tree, outlines the benefits of the acquisition, stating, We secure four wins with the acquisition of PLATX in Dubai: a strong local company, a healthy P&L, a growing client base, and a well-respected and very professional local partner in Walid. These four factors will help us scale PLATX and establish our Digital Tree Branch on a solid foundation.
Walid Tarabih, Founder & CEO at PLATX, expresses excitement about the future of the company under the partnership with Digital Tree, stating, At PLATX, we’re thrilled by the limitless potential and synergies that lie ahead with Digital Tree. This merger isn’t just a testament to what we’ve achieved but a bold statement for the ground-breaking work we’re set to undertake.
The combination of Digital Tree and PLATX represents a significant development in the digital landscape of the Middle East. With their complementary expertise and shared commitment to excellence, the partnership is poised to deliver innovative solutions and drive successful outcomes for their clients. This strategic move positions Digital Tree as a dominant player in the global digital market while fostering growth and success in the region.
