Amid the AI hype, don’t forget about no-code. On Tuesday, the no-code startup Softr announced that it has added Google Sheets to its integrated list, allowing customers to build apps from existing data. Up until now, Softr had been solely focused on Airtable databases, thus giving them the opportunity to expand their potential customer base. The company reported a 3x uptick in its annual recurring revenue from December 2021 to December 2022, a huge leap for a service that had previously been Airtable-specific.
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Softr’s tremendous success is a reminder that everyone’s focus may be on AI, but there are still plenty of sectors making big strides in their own way. The connection between AI and no-code is interesting; all the more when considering that both can greatly increase human capabilities. AI tools can act as a second brain for busy digital lives, and no-code tools can help non-developers build the tools they need to finish their work–usually quickly and at a low cost.
Accessibility is another noteworthy factor when discussing AI and no-code. Softr’s user base grew from 35,000 in 2021 to a large 150,000 users in 2022. Likewise, AI tools have become increasingly in-demand.
To explore Softr’s accomplishments further, and to better understand no-code’s progression, let’s analyze what we can learn from the company’s success.
Softr is a no-code startup that aims to help its customers create apps from their existing data. Founded by Mariam Hakobyan, the company allows its users to build digital products without any coding experience. Its quick climb to success is exemplified by the impressive 3x increase in its annual recurring revenue from December 2021 to December 2022.
CEO Mariam Hakobyan has seen her business flourished since its launch. Toward the end of 2021, the startup decided to broaden its customer scope, integrating with Google Sheets in addition to Airtable databases. This recent expansion helped Softr expand its potential customer pool even more, leading to the impressive revenue increase reported in December 2022.
At a glance, Softr’s success shows that no-code is a feasible path to the creation of digital products. If a small business can grow its customer pool from 35,000 to 150,000 in a single year, it’s a statement about the potential of no-code in the tech world. The service puts the power of creating digital products into the hands of non-developers, making it a largely accessible option.
AI and no-code have a lot in common beyond Softr’s success, though the biggest connection lies in both tools’ capability of increasing human ability. AI solves complex problems with speed and accuracy, while no-code allows its users to build useful tools in a succinct amount of time. All the while, both present an accessible way of performing certain tasks. AI and no-code are invaluable solutions to plenty of issues and as Softr’s no-code experience indicates, they offer great potential in the world of technology.
