Pakistan’s general elections are not only a test of the country’s democratic resilience but also an opportunity to showcase the capabilities of artificial intelligence (AI). In this election, AI technology is being used to overcome state-imposed restrictions and engage with voters in innovative ways.
One of the key tactics employed by the Pakistan Tehreek-e-Insaf (PTI) party is the use of AI-generated content. From posters that evoke human emotions to voice-cloned speeches and virtual gatherings on platforms like TikTok, PTI is leveraging AI to portray its imprisoned former Prime Minister, Imran Khan, to the masses. With video speeches generated using AI tools and images of Khan created by AI, the party is reshaping the narrative and keeping voters energized and informed.
However, the PTI’s reliance on AI technology is not without controversy. The party has faced disruptions in internet connectivity and access to social media sites, which some view as attempts to stifle their online campaign. The party has even appealed to Elon Musk, the billionaire founder of SpaceX, to provide Starlink-enabled internet access to Pakistan, similar to his offer to Ukraine during its conflict with Russia.
In addition to AI-generated content, the PTI has also developed technological solutions to help voters. An interactive webpage has been designed to assist users in locating their nearest polling booth and identifying party candidates in their constituencies. Due to technical reasons, the iconic PTI symbol has been removed, and candidates are now associated with unique symbols like a beer bottle, a shoe, or a cricket wicket.
The PTI’s virtual campaign has gained significant traction, with online rallies attracting thousands of viewers on platforms like TikTok, Instagram, and YouTube. The party’s fundraising telethon in January garnered over 4.4 million views on YouTube, showcasing the effectiveness of their online engagement strategies.
Despite Imran Khan being barred from holding political office, his popularity remains strong, fueled by the PTI’s skillful use of technology and its connection with voters. As the election unfolds, the outcome will serve as a testament to the role of AI in politics and stir further debate around its ethical implications.
The deployment of AI technology in Pakistan’s general elections highlights the power of innovation in overcoming restrictions and engaging with voters. Whether AI’s influence will be seen as a force for good or evil remains to be seen, but it undoubtedly adds an intriguing dimension to the electoral landscape.
