Apple CEO Tim Cook has announced that the company is dedicating significant time and effort to artificial intelligence (AI). Cook made this revelation during Apple’s fiscal 2024 first-quarter earnings call. He highlighted the groundbreaking capabilities of Apple Vision Pro, a revolutionary device that combines decades of Apple innovation. Cook expressed excitement about unlocking incredible experiences for users and developers through this device, such as watching movies on a 100-foot screen and utilizing machine learning features like hand tracking and room mapping.
Cook emphasized that moments like these are at the core of Apple’s mission. The company is committed to groundbreaking innovation and pushing technology to its limits in order to enhance the lives of its users. Looking ahead, Apple plans to continue investing in AI and other technologies that will shape the future. Cook revealed that Apple will share more details about their ongoing work in the AI field later this year.
Recent reports suggest that Apple may unveil some of its AI advancements at WWDC 2024. However, fully scaling their AI vision is expected to take until 2025. This provides an opportunity for competitors like Samsung to try and gain an edge in the market.
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