FMCG value chain solutions provider MACmobile has partnered with Cognizance Processing, a leading retail analysis business. This collaboration aims to enhance MACmobile’s suite of tools by integrating Cognizance’s Amazon Web Services (AWS)-based platform and Computer Vision capabilities. By leveraging Artificial Intelligence (AI) and machine learning, MACmobile aims to support predictive patterns and provide comprehensive insights across the value chain.
Andrew Dawson, the managing director at MACmobile, emphasized the importance of ensuring product visibility on store shelves for successful manufacturing and retail operations. However, the challenge has always been acquiring actual sales and in-store data related to execution, pricing, promotional activities, and planogram compliance. This lack of information has hindered complete visibility across the value chain.
With Cognizance Processing on board, MACmobile will now be able to overcome this hurdle and include the last mile of data analysis in their FIELDForce offering. The integration of Cognizance’s platform and Computer Vision capabilities will enable MACmobile to provide real-time insights into product placement, pricing strategies, promotional compliance, and planogram execution. By utilizing machine learning and AI, these insights can also support predictive analytics, enabling businesses to anticipate future patterns and make informed decisions.
This partnership between MACmobile and Cognizance Processing comes at a time when the retail industry is increasingly relying on data-driven solutions to gain a competitive edge. By leveraging Cognizance’s advanced technology, MACmobile aims to empower manufacturers and retailers with a comprehensive understanding of their performance across the value chain. Such insights can help optimize product availability, pricing strategies, and promotional effectiveness, ultimately improving overall business performance.
The integration of Cognizance’s AWS-based platform and Computer Vision capabilities with MACmobile’s suite of tools is expected to revolutionize the way FMCG companies analyze and optimize their operations. With the use of AI and machine learning, these solutions will enable businesses to unlock valuable insights, make data-driven decisions, and stay ahead in a rapidly evolving market.
As the collaboration between MACmobile and Cognizance Processing progresses, industry experts anticipate a positive impact on the FMCG sector. The combined expertise of these two companies will propel the industry forward by providing innovative solutions that address long-standing challenges in the value chain. By offering real-time visibility and predictive analytics, MACmobile aims to empower manufacturers and retailers with the tools they need to thrive in an increasingly competitive market environment.
With the integration of Cognizance Processing’s capabilities, MACmobile’s FIELDForce offering will be enhanced, setting a new standard for data-driven insights and optimization in the FMCG industry. This partnership will empower businesses to make more informed decisions, increase operational efficiency, and deliver an exceptional customer experience.
As the retail landscape continues to evolve, collaborations between technology providers and industry leaders are key to driving innovation and staying ahead of the competition. The partnership between MACmobile and Cognizance Processing is a testament to this trend, as both companies join forces to revolutionize the FMCG value chain through advanced data analytics and AI-driven insights.
