CleverTap, a leading American customer retention platform, announced the launch of its OpenAI Integrated Content Creator Assistant ‘Scribe’ on Monday. This AI-driven feature will be rolled out to customers in April.
Scribe has been designed to assist marketers in generating emotionally resonant content and creatives that can successfully engage their users. As per the company, it uses emotion-based insights from data to develop an effective personalized experience for the customer’s demographics. It can interpret the emotion of given messages and offer options that the user is more likely to interact with. Jacob Joseph, Vice President Data Science of CleverTap, stated that this technology is a remarkable step for marketers, as it allows them to use AI capabilities and make the most out of MarcoTech.
In addition to this feature, Scribe can also detect the tone of messages and curate content that is meaningful and in-line with the brand’s reputation. Marketers are now able to gain a better understanding of their audience and the level of engagement while producing custom campaigns that are in sync with user behaviour.
CleverTap is a trusted customer retention platform used by various app developers to provide their customers with an intuitive experience. Their team of highly trained professionals use AI and machine learning to deliver their customers with the best data-driven strategies and products. With the introduction of Scribe, they have once again highlighted their commitment towards providing innovative solutions and quality services to the people.
