Google is reportedly developing a new AI-powered search engine that is set to revolutionize how people use the web. According to The New York Times, the search engine, named Magi, can offer practitioners a “more personalized experience” that is able to “anticipate” their needs. In addition to advertising, which is one of Google’s main sources of income, Magi will also populate ads to maintain its revenue. Though the project is still in the early stages and no release date has been specified, some tools will be launched next month.
Imad Khan is a senior reporter who is covering Google and internet culture. He hails from Texas, as his journalism career started in 2013. Since then, Imad has written articles that have been published by The New York Times, The Washington Post, ESPN, Tom’s Guide and Wired, among others. He also hosts FTW with Imad Khan, an esports news podcast in association with Dot Esports.
Google is no stranger to Artificial Intelligence, as it has been integrating the technology in Google Search and other services like Lens and Multisearch, to name a few. Additionally, the Mountain View firm has been working on its own AI models, such as GIFI and Tivoli Tutor, yet it has hesitated to open up their development due to accuracy and bias issues.
Google’s leading role in the search engine business is threatened by chatbot technology, like the one created by OpenAI, called ChatGPT. Capable of conversing through questions and understanding almost any answer, ChatGPT can provide novel responses to complex queries, like writing essays or reciting poems. This new development sparked a competition between major tech companies, with Microsoft swiftly integrating the game-changing language in Bing, its own search engine. Nonetheless, ChatGPT surpassed Google’s own chatbot, Bard, proving it to be the most reliable and helpful to date.
Currently, Google holds over 93% of the search engine market share and its advertising revenue is estimated to have made more than $224 billion last year. This led to a report from The New York Times that Samsung might be considering switching to Microsoft’s Bing as its pre-installed search engine and breaking the long-standing contract with Google for the Galaxy range of phones. The news caused the corporation’s shares to drop by 4% on Monday, highlighting the need to push forward with the AI search engine and remain competitive in the field.
