Google’s Magi: An AI Powered Search Engine To Compete With Rivals

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With renewed energy stirred up with the completion of Project Bard, Google is all set to make its next big move in the search engine game. Reports that Samsung might be ditching Google in favor of Microsoft’s BingChat, Google is in no mood to just stand and watch. With a near botched up launch of Project Bard, the search engine giant is preparing Project Magi as its next big offering. Magi is an AI-powered personalized search engine that seeks to take on competition from rivals like BingChat and ChatGPT by Microsoft. Google has dominated the search engine market for a long time but now thanks to ChatGPT the monopoly is starting to sway.

OpenAI is the parent company of ChatGPT and has signed a ten billion dollar deal with Microsoft. Google’s rivals have started to coast on their momentum, but it’s still not time for Google to count its losses just yet. Even though key people have left the team following the Bards fiasco, Google is still gearing up to remain a top player in the field of AI advancements. They are also employing additional tools like GIFI, an image generator tool, Searchalong, a chatbot for Chrome, and more.

Project Magi utilizes 160 engineers and the interface is supportive of other AI chatbots like ChatGPT. The nifty search engine will enable users to make transactions, making it much easier to order flights, tickets, hotels, and so on right from the comfort of their homes, with the click of a few buttons. Magi will truly be revolutionary if Google is able to keep up its traction with the launch and pose a real challenge to its rivals.

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The company and people behind Magi

Behind Project Magi is the mighty Silicon Valley giant and search engine pioneer, Google. The company has been pouring money and resources in making its next deliverable, investing heavily in their AI understanding. DeepMind’s lab continues to be a spiritual and technical powerhouse for the company, and Google continues to be the torchbearer for a lot of tech and AI advancements.

Google is said to have the talented force of 160 engineers and the project itself is headed and spearheaded by Google Veteran Grimes. Grimes was taken on board after the Bard scandal to help bring a sense of modesty, caution, and discretion to the team. He has worked on hefty projects such as Google Beacon, Google Maps and Google Streetview during this nearly thirty years of service in the company. He hopes to bring Magi to the world within a month from now.

Only time will tell if this much-anticipated and talked about project can deliver on its promise as the ultimate AI-powered personalized search engine. There is much left only for us to imagine and hope for at this stage and one thing for sure, that if Magi does come to life, much of its competition, like ChatGPT and BingChat, could find their existence threatened moving forward.

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