Google’s AR division is facing uncertainty and concerns over its future, as leadership exits and layoffs within the division are reported. The company recently confirmed the layoffs of several hundred hardware employees, with a particular focus on its augmented reality segment. This blow to Google’s hardware division has raised questions about the future of the division and its AR initiatives.
One significant development is the departure of Fitbit co-founders James Park and Eric Friedman, along with other Fitbit leaders, who are reportedly leaving the company entirely. Additionally, Fitbit products have quietly been removed from multiple countries, further fueling concerns about the future of the brand.
Google has reassured that Fitbit will continue to exist, but the departures of key personnel, including the head of AR technology and software leader, have raised uncertainties about the future of Google’s AR projects. There are also reports of the discontinuation of Project Iris, an augmented reality glasses initiative, adding to the challenges faced by Google’s AR division.
A spokesperson from Google stated that the company remains committed to serving Fitbit users and innovating in the health space. They highlighted upcoming projects such as the Pixel Watch, a redesigned Fitbit app, the Fitbit Premium service, and the Fitbit tracker line. However, there is a noticeable shift in Google’s strategic focus, with its 1P AR hardware team being significantly affected. This indicates a move away from independent glasses development and raises questions about the effectiveness of previous partnerships with companies like Samsung and Qualcomm.
Google’s hardware division is now in a period of reevaluation and uncertainty. The departure of key leaders, strategic adjustments, and setbacks in AR development present challenges for the division’s future. Despite reassurances from Google about its commitment to Fitbit and AR initiatives, concerns remain about the viability and direction of Google’s AR division.
In conclusion, Google’s AR division is facing concerns over the future of its initiatives, as leadership exits and layoffs occur. The departure of Fitbit leaders and the removal of Fitbit products from multiple countries add to the uncertainties. Although Google reassures its commitment to Fitbit and AR projects, the strategic shift and challenges faced by the hardware division raise doubts about the division’s future.
