CleverTap, the world’s leading retention cloud, has announced the integration of OpenAI with its platform and the launch of their AI-generated content creator Scribe. This feature enables users to generate personalized and emotionally resonant campaigns by using keywords to expedite content development.
Scribe is engineered to analyze the emotion of each message. Marketers now have the ability to create campaigns that appeal to customers by using emotion-based parameters. By understanding social emotion trends, growth marketers can select the emotion that resonates with their users best and deliver unique content that caters to their individual needs.
The emotions used by Scribe are Fear of Missing Out (FOMO), Anticipation, Trust, Joy and Surprise. Scribe is currently available to CleverTap Enterprise customers on an invite basis.
The power of intelligent marketing today is to establish a strong link between users and the brands. By focusing on emotionally pertinent messaging, CleverTap provides a platform to help marketers quickly identify the right message. Jacob Joseph, the Vice President of Data Science at CleverTap, believes that “AI enables brands to build customized campaigns and this advancement will open up the next frontier for marketers and bring back the ‘tech’ in MarTech”.
CleverTap helps app-first brands personalize user engagement, retention and lifetime value with audience analytics, deep-segmentation, multi-channel engagement, product recommendations and automation. The platform is powered by TesseractDB, the world’s first purpose-built database for customer engagement, offering both speed and vast economies of scale.
CleverTap is trusted by over 2000 customers including Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. The company is backed by leading investors, including Sequoia India, Tiger Global, Accel and CDPQ. They are headquartered in Mountain View, California and have offices in cities round the world.
The key figures in this announcement are Jacob Joseph, the Vice President of Data Science at CleverTap, who is responsible for launching Scribe and implementing new AI advancements. He is passionate about bringing the newest technologies to CleverTap customers, to help them generate the most personalized, emotionally resonant campaigns.
