Intuit, the global financial technology platform behind TurboTax, Credit Karma, QuickBooks, and Mailchimp, has launched its 2024 TurboTax brand campaign titled Make Your Moves Count. The campaign aims to celebrate individuals who are making bold moves and living in new and modern ways, highlighting how TurboTax can support customers when it comes to their tax implications.
TurboTax guarantees its customers the maximum refund possible, ensuring accuracy, speed, bilingual support, and a seamless filing experience. As part of the campaign, Intuit has also announced its return as a Super Bowl LVIII advertiser for the 11th consecutive year.
Intuit’s Senior Vice President of Intuit’s Consumer Group, Nick Soukas, expressed the company’s commitment to providing an unmatched outcome for customers with diverse lifestyles. TurboTax’s AI technology and tax experts work together to identify even the smallest credits or deductions to maximize customers’ tax refunds. The company guarantees 100 percent accuracy, maximum refunds, and minimal effort for both new and existing customers.
TurboTax offers a range of options to support customers with all levels of tax complexity and filing preferences. These options include virtual tax experts or local tax professionals for in-person services. The brand campaign, Make Your Moves Count, consists of seven films, including two Spanish language spots, that showcase the various moves people make throughout the year. Each film tells the story of a TurboTax Expert who ensures customers’ moves count by filing with 100% accuracy and guaranteeing their best tax outcome.
The integrated campaign extends across broadcast, digital, audio, and social platforms. TurboTax has partnered with popular platforms such as Twitch, TikTok, BuzzFeed, and Roku to reach a wide range of audiences.
The Make Your Moves Count campaign was developed in collaboration with R/GA, a creative innovation company. This partnership aims to cater to diverse individuals’ unique tax needs and situations while emphasizing TurboTax’s commitment to delivering the maximum refund for its customers.
Intuit TurboTax is a part of Intuit, the global financial technology platform that powers prosperity for millions of customers worldwide. With products and services like TurboTax, Credit Karma, QuickBooks, and Mailchimp, Intuit aims to provide opportunities for everyone to prosper.
