South Korean firms are leveraging their technological prowess to gain an edge in the field of AI (Artificial Intelligence) by customizing AI systems to address local needs. Unlike their American counterparts, South Korean companies such as Naver and LG are focusing on specific industries, cultures, and languages rather than targeting the global market.
The chatbots developed by US companies like ChatGPT, Bard, and Claude have been trained on data scraped from the internet, predominantly in English, which raises concerns about the lack of diversity in AI and the concentration of the technology in the hands of a few American companies. South Korea, with its wired population and tech giants, is well-positioned to develop AI technology. The government has also been supportive, providing companies with funding and data for training large language models, which power AI chatbots.
South Korean firms are capitalizing on their access to rich sets of Korean language and cultural data to train AI models. They are developing AI systems for diverse audiences in countries such as Thailand, Vietnam, Malaysia, Brazil, Saudi Arabia, and the Philippines. The focus is on industries like medicine and pharmacy, where AI can have significant applications.
By taking a localized approach, South Korean companies aim to make AI more diverse, adaptable to different languages and cultures, and accessible to a wider range of countries. This strategy is seen as a reasonable approach, allowing them to target specific areas and industries with tailored AI models.
While South Korea is still lagging behind the US in the AI race, companies believe they can compete by developing domain-specific models instead of relying on general-purpose tools. This diversity in AI models is crucial for the advancement of the technology and its acceptance on a global scale.
Major South Korean companies like Naver, LG, and Samsung have made significant strides in AI development. Naver’s chatbot, Clova X, is integrated into its search engine and understands Korean idioms and slang. LG has created its own generative AI model called Exaone, which is being used in various industries, including research, pharmaceuticals, and chemistry. Samsung has also unveiled its generative AI model, Samsung Gauss, which will be integrated into its mobile phones and smart home appliances.
While the US remains dominant in the field of AI, the emerging landscape in South Korea is highly competitive and diverse. Other countries like China, France, Canada, Britain, India, and Israel are also developing their own AI systems, but the extent of their impact on the global market is yet to be seen.
With the AI market constantly evolving and unpredictable, the future remains uncertain. However, the efforts of South Korean companies to develop localized AI models offer promising potential for diversity and innovation in the field. As AI technology continues to advance, it is crucial to foster healthy competition that can lead to socially acceptable, safer, and more ethical AI systems.
As South Korea strives to catch up with the US and other AI powerhouses, the global AI landscape is bound to witness exciting and transformative developments. The world waits to see how different countries fare in the AI race and how their innovations shape the future of the technology.
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