Google to Restrict Election-Related Answers on Bard AI Tool and Generative Search
Google has announced plans to limit the answers that its AI chatbot Bard and its generative search engine can provide in response to specific election-related queries. The restrictions will be implemented by early 2024, ahead of the United States presidential election. In a blog post, Google highlighted the importance of artificial intelligence (AI) in the upcoming global elections and emphasized its commitment to help users identify AI-generated content.
As part of its efforts, Google was one of the first major tech companies to require AI disclosures in political campaign ads. YouTube, which is owned by Google, also updated its policies to include the disclosure of generative AI use for creators, with account suspension as a consequence of non-compliance. Furthermore, Google’s DeepMind has introduced a beta stage tool called SynthID, which embeds a digital watermark into AI-generated images and audio.
These developments come in response to growing concerns about AI’s influence on elections, particularly in the context of social media. A study highlighted the potential impact of AI usage on voter sentiment. Additionally, another study revealed that Microsoft’s Bing AI chatbot, now known as Copilot, provided misleading or inaccurate information about elections in approximately 30% of its responses.
Google’s move to restrict election-related answers reflects a broader industry trend. Meta, the parent company of Facebook and Instagram, recently banned the use of generative AI ad-creation tools for political advertisers. As the 2024 elections approach, tech companies are increasingly acknowledging their responsibility to ensure accurate and reliable information is provided to users.
By implementing these restrictions, Google aims to enhance transparency and protect the integrity of elections worldwide. Users will be able to identify content generated by AI more easily, promoting informed decision-making. As the technology continues to evolve, establishing guidelines and safeguards is essential to preserve trust in online platforms during critical electoral periods.
As debates surrounding AI’s impact on elections persist, it is crucial for society to address the potential risks and benefits associated with this technology. The ethical and responsible use of AI in the context of elections is a collective endeavor that necessitates ongoing collaboration between tech companies, policymakers, and civil society. Through these efforts, the world can strive towards fair and transparent electoral processes, fostering trust and confidence in democratic systems.
