Strategies for building AI tools people will actually use at work
The application of generative AI in the workplace is still in its early stages, and businesses are navigating uncharted territory in their quest to leverage AI effectively. Product leaders face the challenge of creating AI tools that employees will not only use but also love. Jackie Rocca, VP of Product, AI, at Slack, understands this challenge all too well as she leads the development of Slack’s AI capabilities.
Rocca emphasizes the importance of focusing on users when building workplace AI tools. Instead of adopting a technology-first approach, she suggests starting by identifying core user problems. By addressing issues such as information overload, inefficient knowledge utilization, and unproductive tasks, AI can help create a more efficient and enjoyable work environment.
Rocca’s experience and insights offer valuable guidance for product teams as they incorporate large language models into their business strategies. To build AI tools that resonate with people, it is crucial to prioritize user needs and tailor solutions accordingly. The goal is not just to integrate AI for the sake of it but to solve real problems and enhance productivity.
As businesses explore the possibilities of AI integration, Rocca’s approach reminds us to stay grounded amid the hype and buzz surrounding AI. By focusing on tangible user problems and developing AI tools that address those pain points, organizations can ensure that employees truly embrace and benefit from workplace AI.
In the rapidly evolving landscape of AI, Rocca’s perspective serves as a valuable compass, guiding product teams toward building AI tools that are practical, user-oriented, and capable of transforming the way we work.
