Microsoft Brings ‘Deep Search’ Feature for Bing Powered by GPT-4 | All You Need to Know
Microsoft has unveiled a groundbreaking feature called ‘Deep Search’ for its Bing search engine. This new feature is powered by OpenAI’s GPT-4 and aims to provide users with more relevant and comprehensive answers to complex search queries.
Deep Search is not intended to replace Bing’s existing web search; rather, it offers an improved option, allowing for a more in-depth exploration of the web. Microsoft emphasizes that Deep Search builds on Bing’s existing web index and ranking system and enhances them with GPT-4, which stands for Generative Pre-trained Transformer-4—a state-of-the-art generative AI Large Language Model capable of generating natural language text from any given input.
GPT-4 takes a search query and expands it into a more comprehensive explanation of what an ideal set of results should include. Deep Search leverages this powerful language model to uncover all possible intents and generate a comprehensive description of the queries.
According to Microsoft, regular searches on Bing already consider millions of web pages for each search, but Deep Search takes it even further by examining ten times that number. This comprehensive approach aims to yield more informative and specific results compared to those that rank higher in normal search.
To rank the gathered collection of web pages, Deep Search employs various signals to determine their relevance and quality. Factors such as how well a topic matches the query, the level of detail provided, the credibility and trustworthiness of sources, freshness, popularity, and more are taken into account.
By doing this, Deep Search can present a curated list of results and answers that are more likely to answer your question, satisfy your curiosity, or solve your problem, explained Microsoft.
It’s important to note that Deep Search may take up to 30 seconds to complete, which might seem lengthy compared to conventional searches. However, the potential payoff is worth the wait, as it can provide users with more specific and comprehensive answers.
Microsoft is utilizing GPT-4 in various aspects of Bing, including Image Creator from Designer, Copilot, and regular web result ranking. This integration showcases the versatility and potential of leveraging advanced AI technologies to enhance search experiences and improve the accuracy of results.
With this recent development, Microsoft aims to enhance the search experience for Bing users, providing them with a tool that delivers more comprehensive and relevant answers to their queries. Deep Search’s abilities to analyze, rank, and present curated results have the potential to transform the way users interact with search engines.
