It’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped marketing, technology, media, culture, and society in a single year. It’s breathed new life into the world of search, sparked new waves of creativity, and enabled new product roadmaps. At the same time, it’s brought forth new concerns related to intellectual property, misinformation, discrimination, and data privacy.
There have also been plenty of existential questions about everything from the future of work and the creative process to the ethics of innovation and the role of regulation. The pace of progress has even led some to fear AI’s unchecked progress could also harm humanity far beyond the realm of ChatGPT.
Amidst all the innovation, ChatGPT has also sparked new litigation and even legislation to challenge what companies should be allowed to do with large language models (LLMs). Multiple lawsuits this year have alleged OpenAI’s approach to AI has violated copyright and data privacy laws, sparking new debates about what current laws protect and whether governments need to pass new rules regulating LLMs.
To celebrate ChatGPT’s anniversary, OpenAI published a short video highlighting some of the ways people have used the platform for both work and everyday life. Last month, worldwide traffic for ChatGPT was 1.67 billion, according to Similarweb’s preliminary estimate. In the U.S. alone, ChatGPT attracted 182 million visits last month while its app grew to around 4.9 million monthly active users across iOS and Android devices.
One of the major ways ChatGPT has had an impact is in making generative AI more accessible. Market penetration for generative AI was less than 1% two years ago and was between 5% and 20% this summer.
Some companies that were early to integrate with ChatGPT have already seen results. Klarna, the Swedish fintech, and e-commerce company, created a plugin to help people personalize their shopping experience that now runs around 20,000 queries per week. Semantic search powered by LLMs has helped Klarna better understand consumer intent across popular categories.
Since Duolingo began testing OpenAI’s LLMs last fall, ChatGPT and GPT-4 helped the language learning app create content and quickly create new products like teaching tools for text and audio lessons. It’s even helped Duolingo with learning about our learners and how they learn, said Klinton Bicknell, Duolingo’s head of AI and director of AI research.
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