E.Ocean Co-Founder Discusses Importance of Training ChatGPT for Effective Use
Syed Amir Jafri, the co-founder of E.Ocean, a cloud-based communication solutions company, recently shared insights into the company’s journey and the integration of artificial intelligence (AI) technologies like ChatGPT. In an interview with MMA, Jafri highlighted the importance of training ChatGPT correctly to maximize its potential as a chatbot tool for customer service.
E.Ocean was founded in 2008 by Jafri and his brother, Syed Asif Jafri, with a vision to address the communication needs faced by sales teams, franchisees, and retailers. Recognizing the lack of effective platforms for interaction, the duo developed a mass communication solution via SMS that revolutionized communication dynamics between various stakeholders.
While Jafri and his brother did not initially have a background in technology, they drew inspiration from technology visionary Steve Jobs. Observing Jobs’ success and realizing that he ventured into marketing despite not being an engineer, Jafri embraced the idea that anyone could excel in marketing. This led them to obtain a Class Value Added Service (CVAS) license, enabling them to explore the technology requirements of corporate organizations and develop platforms that allowed businesses to engage with customers effectively.
Summit Bank became E.Ocean’s first customer in 2011, utilizing their SMS-based service that streamlined communication with customers. E.Ocean’s success led to partnerships with other prominent organizations, including Askari Bank, TCS, and Unilever, further establishing them as a leading provider of cloud-based communication solutions.
In 2019, Jafri attended the Mobile World Congress, where he witnessed a significant shift towards digital communication platforms like WhatsApp and AI technologies. E.Ocean then became a WhatsApp for Business Meta Partner in 2021, offering organizations the ability to conduct transactions and interact with customers seamlessly. The company also organized Momentum, a trade conference that brought together start-ups, corporations, investors, and entrepreneurs to foster networking and collaboration opportunities.
Jafri, who is also a co-founder of KistPay, shed light on the partnership with Google, aimed at facilitating smartphone financing for underserved populations. By leveraging tracking technology called Lock Control, KistPay minimizes fraudulent claims of stolen phones and enables greater access to smartphones, a crucial factor in enabling digital transformation.
The recent integration of ChatGPT into services provided by KistPay represents a significant step for E.Ocean. The incorporation of ChatGPT as a chatbot within WhatsApp allows for enhanced customer service and interaction. While Jafri acknowledged that AI technologies like ChatGPT have the potential to replace human beings in certain repetitive tasks and customer service roles, he emphasized the importance of training these AI platforms correctly. ChatGPT’s ability to learn from the universe of knowledge and experiences ultimately determines its usefulness as a tool.
Jafri discussed the positive impact of AI technologies when used ethically and responsibly. AI serves as a valuable tool in learning processes, providing a safe space for unbiased responses and fostering inclusive and accessible learning environments. Jafri emphasized the need for regulation and ethical consideration to prevent negative consequences and ensure fair and responsible use of AI technologies.
Reflecting on E.Ocean’s internal digital transformation, Jafri highlighted the company’s ability to adapt during the COVID-19 pandemic. With a digitally enabled workforce and the necessary tools, E.Ocean seamlessly continued its operations while many other organizations struggled. Jafri underscored the importance of digital enablement, consisting of digitally equipped staff and access to products via cloud technology, enabling organizations to work from anywhere globally.
Looking ahead, Jafri envisions E.Ocean and KistPay becoming global players by leveraging their strengths and providing solutions to global banks, telecoms, and other organizations. With their successful track record in Pakistan, they aim to replicate their achievements overseas, capitalizing on the standardized compliances and governance prevalent among banks and telecom companies worldwide.
The integration of AI technologies like ChatGPT and E.Ocean’s commitment to digital transformation position them at the forefront of the rapidly evolving communication landscape. By prioritizing training and ethical use of AI, Jafri and his team aim to continue providing innovative solutions that enhance communication, foster learning, and drive digital transformation on a global scale.
