Facebook’s parent company Meta has announced that it will introduce ad-free subscriptions for users in Europe. This move allows Instagram and Facebook users in the European Union, as well as Norway, Iceland, Liechtenstein, and Switzerland, to opt out of personalized ads by purchasing a monthly subscription plan. The monthly fees will vary depending on whether users access the platforms via computers or mobile phones, with prices set at €9.99 ($10.60) for regular web access and €12.99 ($13.78) for access via iOS and Android platforms.
Starting in March, an additional monthly fee will be applied for each additional account listed in a user’s Account Center, amounting to €6 ($6.37) on the web and €8 ($8.48) on mobile phones. Meta emphasizes its commitment to respecting users’ privacy and security, stating that whether users choose to use the platforms for free with ads or subscribe to an ad-free experience, their information will be kept private and secure in compliance with the EU’s General Data Protection Regulation (GDPR).
The introduction of ad-free subscriptions is part of Meta’s efforts to comply with European privacy regulations and address concerns over the use of personalized ads by Big Tech companies. This follows a recent ruling by the Court of Justice of the European Union (CJEU), which affirmed the Irish Data Protection Commission’s interpretation of user consent as defined by the GDPR. The CJEU recognized that a subscription model like the one being implemented by Meta is a valid form of consent for an ad-funded service.
It’s important to note that users outside of Europe will not have access to these subscription plans. However, Meta reiterates its commitment to offering free access to personalized products and services for all users, regardless of their income. The company believes in a free, ad-supported internet and aims to provide users with control over the ads they see through the apps’ Ad Preferences controls.
Meta also mentions its intention to build new tools that preserve the value of personalized advertising for both users and businesses, including more ad customization options. The company acknowledges and respects the evolving European regulations and expresses its commitment to complying with them. Meta’s introduction of ad-free subscriptions aims to provide users with more choice and control while addressing privacy concerns associated with personalized ads.
Frequently Asked Questions (FAQs) Related to the Above News
What is Meta's latest announcement regarding Facebook and Instagram?
Meta has announced the introduction of ad-free subscriptions for users in Europe and select countries. This allows users in these regions to opt out of personalized ads by purchasing a monthly subscription plan.
Which countries are included in this subscription plan?
The ad-free subscriptions are available for users in the European Union, as well as Norway, Iceland, Liechtenstein, and Switzerland.
How much do the ad-free subscriptions cost?
The monthly fees vary depending on the platform used. Regular web access is priced at €9.99 ($10.60) per month, while access via iOS and Android platforms costs €12.99 ($13.78) per month.
Will there be additional fees for multiple accounts?
Starting in March, Meta will apply an additional monthly fee for each additional account listed in a user's Account Center. This fee amounts to €6 ($6.37) for web access and €8 ($8.48) for mobile phones.
How does Meta ensure privacy and security for ad-free subscribers?
Meta emphasizes its commitment to respecting users' privacy and security. Regardless of whether users choose the free ad-supported option or the ad-free subscription, their information will be kept private and secure in compliance with the EU's General Data Protection Regulation (GDPR).
What is Meta's motivation for introducing ad-free subscriptions?
Meta's introduction of ad-free subscriptions is driven by its efforts to comply with European privacy regulations and address concerns over personalized ads. It also aligns with a recent ruling by the Court of Justice of the European Union (CJEU) that recognizes a subscription model as a valid form of consent for an ad-funded service.
Will users outside of Europe have access to these ad-free subscription plans?
No, currently, these subscription plans are available only to users in Europe and select countries. However, Meta reaffirms its commitment to offering free access to personalized products and services for all users, regardless of their location or income.
Does Meta plan to build additional tools to enhance personalized advertising?
Yes, Meta intends to develop new tools that provide users and businesses with more ad customization options while adhering to European regulations. The company aims to preserve the value of personalized advertising while giving users more choice and control over the ads they see.
Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.
