Bluefocus Intelligent Communications Group Co. is making a huge move in transitioning away from external copywriters and graphic designers in favor of AI models similar to ChatGPT that are able to respond in a human-like manner, create poetry, write essays, and come up with original material—all of which are accomplishments that raise eyebrows in the business world. This decision has caused to the stocks to bump up nineteen percent in the peak of trading on Thursday, though this number dwindled to about six percent by the close of that day.
Bluefocus is one of the best-known media and public relations outfits in the business, having served the likes of Samsung and BMW. This company is teaming up with the likes of Baidu and Alibaba Group Holding Ltd. to explore the possibilities of licensing their technology.
This decision is one that could have huge reverberations throughout the media world. The use of these generative AI models could threaten readers and advertisers of most every industry as these AI models are able to compete in terms of creativity. To prevent this situation from getting worse, capitalistic measures like walled-off content, legislative measures, and other precautions may be necessary. The jury is still out on how successful this will be, as Bluefocus is not the only company interested in working with AI.
The individual mentioned in this article is “Don Draper,” who is an infamous fictional character from the television series “Mad Men.” He was a successful advertising executive, and his career was one of the central storylines of the show. This article attends to the idea of replacing the creativity of human writers and artists with AI, a move which represents the wave of the future that may replace some of the traditional roles of individuals like Don Draper.
This article serves as a warning for those who are in favor of AI, as Beijing is especially notorious for taking control over these technologies. How this will turn out remains to be seen, as Bluefocus is still one of the few companies utilizing advanced AI in this manner. Regardless of the outcome, this move could be revolutionary for the media industry and how it is structured going forward.
