Sabre Corporation, a leading software and technology provider for the travel industry, has unveiled its latest game-changing innovation for travel agencies: Lodging AI. This introduction marks the integration of Sabre Travel AI™ capabilities in the lodging sector, empowering travel agencies to offer personalized hotel options to their customers and revolutionizing the way hotels are booked.
Lodging AI is set to enhance the power of Content Services for Lodging and help travel agencies improve their hotel attachment rates, ultimately leading to increased revenue opportunities. By leveraging the machine learning models of Sabre Travel AI™, this groundbreaking capability analyzes various factors including property attributes, customer trip segmentation, and traveler and agency preferences. It then generates customized lodging options, presenting the properties that are most likely to be booked.
Garry Wiseman, Sabre’s Chief Product Officer, highlights the significant role that artificial intelligence combined with data and insights can play in streamlining the travel booking process. By removing friction and providing more personalized results, Lodging AI enables travel agents to work more efficiently and ensures that travelers have access to the most relevant options available.
The initial release of Lodging AI features two micro-services, with additional use cases to be added in the future. This cutting-edge technology is accessible through Content Services for Lodging APIs and Sabre Red 360, offering Sabre customers greater opportunities to deliver added value to their travelers. By providing relevant lodging options alongside air travel bookings, travel agencies can increase traveler satisfaction, and subsequently, their share of the market. Corporate travel managers will also benefit from improved duty of care and reporting, as more trip components will be contained within a single Passenger Name Record (PNR). Ultimately, this means that travelers will have access to a wider range of customized options tailored to their specific needs and preferences.
Sabre’s partner Ultra Group highlights their recognition of Sabre as a leading partner in travel technology and commends their ongoing commitment to innovation. They are already collaborating with Sabre to implement AI integrations and leverage flight itineraries to suggest hotel options for a cross-selling experience. Additionally, they will use AI-driven tools to provide alternative accommodation suggestions based on search parameters and preferences, even when certain accommodations are unavailable. These advancements are poised to enhance efficiency and elevate the customer experience across all of their business platforms.
It is worth mentioning that Sabre Travel AI™ is a product of the strategic partnership between Sabre and Google. By incorporating state-of-the-art AI technology and advanced machine learning capabilities, Sabre is able to offer highly relevant and personalized content more efficiently. This integration of intelligent technology into their existing and future solutions opens up new avenues for revenue and growth opportunities.
In conclusion, Sabre’s introduction of Lodging AI represents a significant milestone in revolutionizing the travel agency industry. By leveraging machine learning models and analyzing various factors, travel agencies can now offer their customers more personalized lodging options, leading to increased revenue and greater customer satisfaction. As Sabre continues to innovate and collaborate with industry leaders like Google, the future of the travel agency industry is set to be more efficient, personalized, and profitable than ever before.
