Malia Group, a well-established family-owned company based in Lebanon and specializing in pharmaceutical, personal care, and FMCG products, has announced its decision to adopt SAP S/4HANA as its new enterprise resource planning system. This move is part of Malia Group’s digital transformation strategy aimed at leveraging artificial intelligence (AI) and other advanced technologies to drive growth, enable employee empowerment, and enhance sustainability efforts.
Malia Group’s executives chose SAP as their technology partner due to its strong focus on AI, automation, and machine learning. SAP’s commitment to building an enterprise AI ecosystem aligns with Malia Group’s goal of unlocking its full potential and embedding AI across its business processes. This year, SAP made significant investments in AI companies to further enhance its open ecosystem approach to AI.
By implementing SAP S/4HANA, Malia Group will benefit from advanced analytics, automation, and improved customer experiences. These capabilities will enable the company to anticipate market trends, customer preferences, and demand patterns, which are integral to maintaining a competitive edge in the industry. The robust AI and machine learning features of SAP S/4HANA will empower Malia Group to make informed decisions, adjust strategies proactively, and drive business success.
In addition to SAP S/4HANA, Malia Group is embracing RISE with SAP Private Cloud Edition as part of its comprehensive digital transformation journey. This cloud-based solution will facilitate the company’s transition to the cloud and provide greater flexibility, scalability, and security.
Jennifer Younane, Chief Technology Officer of Malia Trust, highlighted the perfect alignment between SAP’s commitment to innovation and Malia Group’s vision. She emphasized the potential of generative AI to empower employees and expedite decision-making processes. The robust security measures embedded within SAP’s solutions ensure the protection of critical business information against evolving cyber threats.
Malia Group’s expansion plans include both geographical and product line growth. With a presence in Lebanon, Iraq, and the UAE, the company spans various sectors, including industry, consumer goods distribution, technology solutions, fashion, engineering and contracting, and hospitality and real estate. With a history dating back to 1936, Malia Group has accumulated 60 brands and established alliances with 35 multinational partners.
Alaa Jaber, Managing Director for SAP Qatar and Fast Growth Markets, emphasized the link between digital transformation, advanced technologies, and the role of AI in driving business growth. By leveraging SAP S/4HANA private cloud and harnessing the power of AI, Malia Group will gain greater control, visibility, and operational efficiency at a lower total cost of ownership. SAP’s cloud ERP solutions, combined with AI capabilities, pave the way for businesses to stay competitive and achieve sustainable growth.
The strategic partnership between Malia Group and SAP reflects a shared commitment to sustainable operations, environmental impact, and stakeholder well-being. By leveraging the capabilities of SAP’s solutions, Malia Group can make informed decisions that positively influence its business and the environment.
As the digital transformation landscape continues to evolve, it is crucial for businesses to adapt and embrace technologies like AI to stay ahead. SAP’s emphasis on innovation and its commitment to integrating the latest advances in AI make it a valuable partner for companies seeking growth, efficiency, and sustainability.
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