Adobe has recently announced a new version of its video production suite, one that includes AI-powered text-based video editing. This new feature is designed to make life simpler for professional creators, giving them access to automated tone-mapping capabilities and dozens of under-the-hood improvements to address top user requests. In addition, Adobe is also celebrating the 30th anniversary of After Effects, its popular motion design software.
Ashley Still, Senior Vice President of the Creative Product Group and Digital Media Growth at Adobe, spoke about the company’s latest development saying, “We are excited to help content creators meet these challenges with the latest cutting-edge Premiere Pro and After Effects innovations, empowering creative professionals to focus on the craft of creating, while cutting out time-consuming tasks that prolong content ideation, creation and delivery.”
The text-based video editing features powered by Adobe Sensei enable editors to simply copy and paste sentences into the timeline and instantly see them in the order they desire. In addition, this editing is context-sensitive, analyzing footage and then automatically transcribing it as needed. The Premiere Pro and After Effects software also includes Automatic Tone Mapping and log color detection to make matching different sources of footage easier.
As the demand for high-quality content continues to skyrocket, Adobe has integrated with over 400 global partners, including chipmakers AMD, Intel, and Nvidia, camera makers Canon and Sony, and many other technology providers, for Frame.io, its leading video collaboration platform. This platform now supports photography and PDF documents to make end-to-end workflows smoother for content creators.
Adobe is a global leader in digital media and digital marketing solutions, delivering services with creativity and innovation. The company’s products, including Adobe Creative Cloud, Adobe Document Cloud, Adobe Experiences Cloud, and Adobe Advertising Cloud, offer users the creative freedom and marketing functionality that helps modern businesses grow. Adobe has made a name for itself by providing outstanding customer service and industry-leading technologies that help businesses become more successful. Adobe is constantly developing new methods and tools to help individuals and businesses unlock their potential. With Adobe, users have the technological support they need to succeed in the digital age.
