Meta Platforms is set to introduce a lineup of chatbots powered by artificial intelligence (AI) that boast distinctive personalities, aiming to drive user engagement on its social media platforms. According to reports, the California-based company has been developing prototypes of chatbots capable of engaging in human-like conversations with users. These chatbots will feature various personalities, including one that emulates former US President Abraham Lincoln and another that adopts the laid-back style of a surfer to provide travel recommendations. The main objective is to enhance the search function on Meta’s platforms and offer personalized suggestions to users.
This announcement comes as Meta focuses on improving user retention for its newly launched text-based app, Threads, following a significant drop in its user base shortly after its release. Although Meta has not yet commented on these plans, the development of AI-driven chatbots aligns with the company’s recent efforts to leverage emerging AI technology and streamline operations.
Earlier this month, Meta reported a substantial increase in advertising revenue, surpassing market expectations and indicating a strong recovery from a challenging year. The company has managed to bounce back, driven by the growing excitement surrounding AI and implementing measures such as reducing its workforce by approximately 21,000 employees.
Additionally, there have been reports that Apple is working on its AI offerings similar to Google’s Bard and OpenAI’s ChatGPT. Apple has reportedly developed its own framework, referred to as ‘Ajax,’ for creating large language models. Furthermore, the tech giant is said to be testing a chatbot known internally as ‘Apple GPT.’ These developments highlight the increasing interest and investment in AI technology across the industry.
Overall, Meta’s introduction of AI-powered chatbots with unique personalities reflects its dedication to enhancing user experience and engagement on its social media platforms. By leveraging AI technology, Meta aims to provide more personalized search options and recommendations to its users. As the company continues to recover from a challenging period, its focus on AI development and innovation is expected to play a key role in its future growth and success.
