Apple Working on Its Own AI Chatbot, Apple GPT
In a recent report by Bloomberg, it has been revealed that Apple is secretly building an AI chatbot internally, dubbing it Apple GPT. This news marks the tech giant’s entrance into the generative AI race, although there are no immediate plans to release the product to the public.
According to sources, a small team at Apple created an experimental version of the chatbot before the end of last year. Over time, more engineers have gained access to Apple GPT, but the company is maintaining tight security measures to protect the project. Interestingly, employees have been forbidden from using the chatbot to develop customer-oriented products, citing security concerns.
To power the chatbot, Apple has developed a large language model (LLM) using its in-house generative AI system, known as Ajax. Internal sources confirm that Ajax is built on the Google JAX framework and operates on cloud services provided by Google. Ajax has already contributed to AI improvements in existing Apple features such as Siri and Apple Maps.
Apple has been relatively absent from the AI boom, unlike competitors like OpenAI’s ChatGPT, which has gained significant attention and recognition. Microsoft entered the scene through a multi-billion dollar partnership with OpenAI, utilizing ChatGPT technology for its Bing AI search assistant. Similarly, Google introduced its own Bard AI, with Meta also preparing to enter the market.
While Apple has been quietly advancing in AI over the years, this move signifies a potential shift towards broader AI applications. Siri has been Apple’s primary AI offering, but its capabilities have become outdated compared to the advanced AI models seen today. With that in mind, Bloomberg speculates that Apple might integrate its LLM technology into Siri, though specific details on product debuts remain uncertain.
As the company continues to invest in AI, the development of an in-house chatbot suggests that Apple is aiming to enhance its AI offerings. While the focus remains on internal use for now, it will be interesting to see how Apple’s AI tools evolve and potentially reshape the user experience in the future.
In conclusion, Apple’s secret development of Apple GPT showcases the company’s entry into the generative AI race. Despite no immediate release plans, Apple’s efforts highlight its commitment to advancing AI technology internally. As the competition intensifies in the AI landscape, Apple is steadily positioning itself to deliver more robust and intelligent offerings to its customers.
