Apple is reportedly stepping up its efforts in the field of artificial intelligence (AI) by developing its own generative AI tools. This move is seen as an attempt by the tech giant to catch up with competitors like OpenAI’s ChatGPT and Microsoft’s Bing AI, who have made significant strides in the AI race.
According to sources familiar with the matter, Apple has created its own framework called Ajax to build large language models, similar to the ones used in ChatGPT and Google’s Bard. This framework has served as the foundation for Apple’s own chatbot service, internally referred to as Apple GPT. However, it is worth noting that this chatbot service is currently not intended for public use.
While Apple gained early recognition in the AI space with the launch of Siri in 2011, the company has since struggled to keep up with the advancements made by its competitors. Siri often falls short in comparison to other AI assistants, relying on Google searches when faced with complex queries.
Insiders at Apple have revealed that the company’s own AI tool resembles existing offerings like Bard, ChatGPT, and Bing AI, without introducing any unique features or technology. The tool takes the form of a web application with a simplistic design, lacking the necessary refinements for public release. Nonetheless, Apple is actively working on improving the underlying models of its AI endeavor.
In addition to developing generative AI technologies, Apple’s various teams are also focused on addressing potential privacy concerns associated with these advancements. Privacy is a key focus for Apple, and the handling of sensitive information by chatbots like ChatGPT has raised questions. Google recently advised its employees not to share confidential materials with AI chatbots, illustrating the sensitivity of the topic.
As Microsoft and Google continue to make progress in their respective generative AI projects, Apple cannot afford to lag behind. Microsoft’s Copilot and Google’s Duet AI for Google Workspace are prime examples of their commitment to this domain. Windows Copilot, available on the Dev Channel, is set to replace Microsoft’s soon-to-be-discontinued Cortana assistant and promises to offer more advanced capabilities.
Heading Apple’s generative AI efforts are Craig Federighi, Apple’s SVP of Software Engineering, and John Giannandrea, SVP of Machine Learning and AI Strategy. Although Apple is still considering use cases for its own generative AI technology, Bloomberg’s Mark Gurman predicts a significant AI-related announcement from Apple in 2024.
In conclusion, Apple is ramping up its AI investments to catch up with its competitors in the generative AI space. By developing its own tools and chatbot service, Apple aims to overcome the challenges posed by ChatGPT and other chatbots. Despite privacy considerations and a history of AI struggles, Apple is determined to make a mark in this rapidly advancing field. A significant AI-related announcement from Apple is expected in 2024.
