Title: Anyword Integrates with Generative AI Platforms to Enhance ChatGPT’s Marketing Capabilities
Anyword, a leading AI company, has announced its integration with generative AI platforms to offer marketers a highly-targeted marketing tool. This integration allows ChatGPT, a popular generative AI language model, to create on-brand copy and predict its performance with the intended audience.
The AI writing assistant software market is rapidly growing, with Verified Market Research estimating it to reach $6.5 billion by 2030, growing at a CAGR of 27%. Marketers across various industries are realizing the potential of generative AI in supporting content creation and management. As per a recent survey, three out of four marketers are considering or currently investing in AI to enhance their marketing strategies and improve the customer experience.
A survey conducted by Botco.ai revealed that 73% of marketers in the U.S. are utilizing generative AI tools to develop text, images, videos, and other marketing content. Of those surveyed, 75% reported that their generative AI tools are trained on proprietary content, indicating the importance of accurate and reliable responses in chatbot solutions.
Generative AI’s top use case in marketing is website copy, as 48% of respondents mentioned using generative AI to produce website content. Other common uses include email copy (44%), social media copy (42%), social media images (39%), chatbots (37%), website images (36%), SEO content (35%), blog posts (33%), and marketing/sales collateral (33%).
To meet the growing demand for AI-powered marketing content, startups are now offering writing assistants specifically designed for marketers. For example, Jasper recently introduced a Brand Voice feature that enables marketers to fine-tune generative AI content creation according to specific organizational styles and requirements. Anyword, on the other hand, takes it a step further by tailoring content to both a company’s style and its target audience while providing performance predictions.
Anyword’s integration with generative AI platforms combines key brand details, such as tone of voice, brand rules, product information, and target audiences, with an instant website scan. This integration empowers marketers to create highly effective prompts that generate finely tuned copy optimized to achieve specific marketing goals.
Leveraging its predictive performance AI model, Anyword provides marketers with valuable demographic insights and messaging recommendations. The model has been trained on billions of real marketing data points and assigns a performance score ranging from 0 to 100, predicting how well the generated copy will perform across various marketing use cases, such as Facebook or Google ads, LinkedIn posts, and emails. Marketers can further improve their copy’s engagement and conversion rates using Anyword’s one-click Boost Performance feature.
Yaniv Makover, CEO and co-founder of Anyword, emphasized the benefits of their integration, stating, Our new integration allows users to build more effective prompts and leverage the power of AI and analytics to improve marketing performance. With this integration, the copy they create with generative AI will be on-brand and performance-driven, with predictive analytics that have been shown to increase conversion by 30%.
The integration of Anyword with generative AI platforms signifies a major step forward in enhancing marketers’ ability to generate targeted and impactful content. By leveraging AI technologies and analytics, marketers can optimize their messaging strategies and achieve better results. With the rapid growth of the AI writing assistant software market, the integration of AI and marketing seems poised to transform the industry, providing marketers with powerful tools to create engaging and effective content.
