Title: Google’s Dominance Remains Unchallenged as OpenAI’s ChatGPT Falters
As the popularity of Microsoft-backed AI platform ChatGPT wanes, Google’s position as the search engine leader seems unaffected. Recent data indicates that downloads for ChatGPT and Microsoft Bing have witnessed a slowdown in recent weeks, suggesting that these large language models may not pose a significant threat to Google’s dominance in search.
According to a note by Bank of America Securities’ analyst Justin Post, ChatGPT app downloads on iPhones in the US declined by 38% in June compared to the previous month. Similarly, Bing app downloads, which incorporate the ChatGPT-based chatbot, also experienced a 38% decrease in June.
Contrasting these figures, Google’s search engine market share has seen a slight increase year over year, currently standing at over 92%. On the other hand, Microsoft’s Bing, utilizing OpenAI’s ChatGPT technology, witnessed a decline of 40 basis points annually, representing approximately 2.8% of the market.
Interestingly, the decline in popularity of ChatGPT sheds light on the investment risk faced by Google and Microsoft. Both companies have invested billions of dollars in the notion that recent advancements in AI could lead to a next-generation search engine capable of surpassing existing platforms. This highlights the need for companies to explore other applications for large language models, such as integrating them into new advertiser tools.
While concerns regarding large language models may have shifted for Google, moving from market share risk to monetization risk, the company’s search share remains robust. As such, Google might have less urgency to incorporate chatbot results into commercial queries.
It is worth noting that apart from the app and Bing search engine, ChatGPT users can access the chatbot through its website. Bank of America analysts estimate that visits to ChatGPT’s website declined by around 11% on a monthly basis, resulting in just over 51 million weekly visitors or approximately 2% of Google’s estimated web traffic.
Analytics firm Similarweb also reported a decline in monthly traffic and unique visitors for the ChatGPT website in June, marking the first-ever decrease in these metrics. The worldwide desktop and mobile traffic to the ChatGPT website dropped by 9.7% in June compared to May, while unique visitors decreased by 5.7%. Additionally, the amount of time visitors spent on the website declined by 8.5%, according to Similarweb data.
In conclusion, while OpenAI’s ChatGPT initially achieved overnight success, its downward trend may suggest that it will not seriously jeopardize Google’s reign in search. Companies may need to explore alternative applications for large language models, such as incorporating them into novel advertiser tools. Google’s search share remains strong, making integration of chatbot results into commercial queries less urgent for the tech giant.
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