Businesses are now being more mindful of consumer privacy regulations, for example, the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA). The TCPA states that all companies must get expressed, written consent from consumers using mobile devices before sending them marketing text messages. Because of this, organizations are taking a more strategic approach to maximize their efforts when marketing via SMS to ensure they are operating within the law and targeting customers correctly. One of the most effective strategies that companies can use to stay in compliance with the TCPA is to implement a robust zero-party data program.
Zero-party data is defined as data that is collected directly from customers through either explicit or implicit communication. This strategy not only reinforces customers’ trust in companies, but also enables companies to tailor messages to the customer’s interests so they don’t receive irrelevant messages. Data collection strategies such as surveys, feedback forms, and even SMS campaigns help organizations to understand what customers want and how they want it delivered. By using zero-party data strategies for SMS, companies can make sure their messages are timely and relevant.
International Clinic Consultants LLC is just one of the many companies that was found in violation of the TCPA for sending millions of text messages without obtaining customer consent. As a result, the company was charged with a hefty fine of $3.5 million. To avoid this risk, organizations must collect consent and preferences from customers before ever sending a message to ensure they are compliant with the TCPA.
Ferencz vs. International Clinic Consultants LLC serves as a reminder of just how important it is to abide by the regulations set in place. The case is an example of why companies must be diligent in their data collection efforts and make sure they understand their customer’s preferences. It’s crucial for businesses to use SMS wisely in order to create long-lasting customer relationships and provide value to those it serves.
By utilizing zero-party data strategies, businesses can maximize the impact of their SMS campaigns and truly engage with their customers in a meaningful way. Getting written consent and collecting preferences data through a robust program are essential for companies to remain compliant with the TCPA and ensure they adhere to their customer’s wishes. By understanding customer’s opinions and interests, companies can tailor their messages in an effective way that adheres to the law and will give customers the information they desire.
By utilizing the power of zero-party data, businesses are sure to have a step ahead of the competition in 2023. It’s time to start building trust with customers by creating personalized conversations and collecting their consent prior to sending marketing messages via any channel. With the right data and the proper techniques, businesses can implement successful SMS campaigns and successes in their marketing efforts.
