Apple’s new Visual Search tool may pose a bigger threat to Google Search than ChatGPT, according to reports. The Vision Pro, released several weeks ago, will have numerous third-party apps, but it is the Visual Search feature that analysts predict will rival Google’s most profitable product. Along with tracking hand and eye movement, Visual Search allows users to search the real world for information, opening up potential for ad revenue from physical businesses as well as online. Google reportedly pays Apple $15bn a year to be the default search engine on iPhone, so any threat to this revenue stream is crucial.
Why Vision Pro May Pose a Greater Threat to Google Search Than ChatGPT
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