Intel Rebrands Processors, Drops i – But Some Critics Disapprove

Intel has officially announced its new processor rebranding, unveiling the new Intel Core and Intel Core Ultra brands and phasing out the i in its Core series processors that has been used for over a decade. The rebranding move will initially feature Intel Core 3, Intel Core 5, and Intel Core 7 processors, with the highest tier falling under the new Intel Core Ultra brand. The Ultra series will likely target the high-end enthusiast market and enterprise users while the Intel Core processors will cater to mainstream users. According to Intel, the new branding will apply to its new Core processors starting with Meteor Lake. The company will no longer reference the specific generation in its marketing or product markings, but the generation number will still be identifiable in the processor’s model number. The move reflects a major shift in the chips’ architecture, but the rebranding does not seem to make anything clearer for mainstream customers. Experts suggest that everyone will have to relearn everything from scratch, and it might add complexity to the system.