Movable Ink Unveils New AI-Powered Tool for Efficient Personalized Marketing Emails

Movable Ink, a New York-based 13-year-old software-as-a-service (SaaS) company, has launched a new AI toolset called Movable Ink AI. The suite uses OpenAI’s GPT-4 large language model to reference a brand’s available online content and automatically produce compelling email subject lines to drive engagement. Initially, the Generation Model will be rolled out to selected Movable Ink clients in closed beta. Its existing automated Prediction Model analyses user behaviours, preferences and previous campaigns to select ideal content, create new emails and send them at an optimal time frequency. The system’s Vision Model uses visual and text elements within content to help clients follow recipient patterns, identify effective marketing strategies and personalise content delivery.