Fast food giants Burger King and McDonald’s have added a new dimension to their marketing strategies by participating in a billboard duel using ChatGPT-generated ads. In São Paulo, Brazil, both chains placed billboards next to each other. McDonald’s is leading the campaign by highlighting the Big Mac’s status as the most iconic burger in the world, according to OpenAI chatbot. Burger King, in response, ran an ad asking ChatGPT what burger is the biggest. Subway later joined the fray by sharing a digital mockup of ChatGPT’s response about its footlong sandwiches. Kirstey Elston, marketing director for Subway at UK and Ireland, claimed the sandwich chain had the biggest and best sandwich, leading to the chatbot’s response.
Fast Food Giants Engage in ChatGPT-Generated Ad Battle
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