A recent survey conducted by Morgan Stanley shows that the adoption of AI chatbots, such as ChatGPT and Bard, is surprisingly low. Out of the 2,000 participants in the study, only 19% claimed to have used ChatGPT, while just 9% stated they had used Bard. The majority of respondents who were not using AI chatbots expressed unwillingness to use them in the next six months.
This is surprising, considering that ChatGPT set the record for the fastest-growing user base and AI chatbots, including Bard, have become a hot topic amongst tech users overnight. However, the study revealed that early adopters primarily use AI tools to acquire knowledge, learn about certain topics, and research new products, price comparison and online shopping. In fact, 56% of people still prefer using search engines such as Google Search for money-related tasks, including online shopping and travel.
The Morgan Stanley analysts conducting the survey think low user engagement with chatbots may be due to the fact that the tools are still in their early stages. The report indicates that AI is a useful tool in e-commerce and can be a revenue boost opportunity for companies.
The study also shows that users rely more on ChatGPT than Bard, with 4% of respondents using ChatGPT daily and only 1% opting for Bard. Despite this, the analysts suggest that the industry is still evolving, and these low usage rates may change as chatbots become more advanced and user-friendly.
It is important to note that the survey results do not represent the entire population and may not be reflective of the adoption rate for AI chatbots worldwide. Nonetheless, the findings of the study emphasize the need for continued innovation to make chatbots more accessible and useful to a wider audience.
In conclusion, despite the hype surrounding AI chatbots, the Morgan Stanley survey shows that their adoption rate is surprisingly low. However, this may change as improvements to their functionality and user-friendliness continue to be made. For now, most people still rely on conventional search engines for their daily online tasks.
