Adobe Launches Express and Firefly for Enterprise Customers

Adobe has announced that its easy-to-use graphic design software, Adobe Express, is now available for enterprise customers, along with its AI art generator, Firefly. The company says that Firefly’s easy-to-use tools allow every employee to create on-brand, ready-to-share content, while design teams don’t have to get involved in minor tweaks. Adobe Express is less complex than Illustrator and Photoshop, making it ideal for high-quality, high-velocity content production, such as blog graphics, social media ads, and online brand promotions. Firefly is commercially safe, meaning it has been trained on copyright-free imagery and automatically and transparently tags images with information, including confirmation that the image was created using generative AI. The new Adobe Express beta also features deeper integration with other Adobe apps, expansions of stock photos and videos, and new animations powered by Adobe Character Animator. Adobe also plans to allow businesses to train Firefly with their own branded assets. The Adobe Express beta is available now on desktop, with a mobile version on its way.