PhotoRoom and Google Cloud join forces to democratize generative AI photo editing

PhotoRoom, a photo-editing platform, has partnered with Google Cloud to bring a democratized generative AI photo editing service to small and medium-sized businesses. By leveraging generative AI, PhotoRoom claims it can now reduce the time and costs involved in the commercial photography creation process to less than an hour while ensuring optimal accuracy and quality. Its generative AI capabilities enable users to create entire scenes around a product, enabling them to generate high-quality product photos quickly and affordably. The partnership builds on the recent launch of PhotoRoom’s Instant Backgrounds and Instant Shadows features, which use AI to enhance product shots. Additionally, the company asserts that its Remove Background feature is 30% more accurate than top alternatives. PhotoRoom processes two billion images annually and claims that, with Google’s compute power and memory capacity, it can now handle an increasing volume of images worldwide without compromising service quality or performance.