According to recent leaks, Instagram may be developing an AI chatbot that will provide users with helpful advice. This chatbot will feature 30 different AI personalities that users can choose from to help them write messages and answer questions.
Other social media platforms have launched AI chatbots with mixed results. Snapchat’s AI chatbot, My AI, lacked appropriate age-gating features, leading to inappropriate advice for some users. Additionally, Snapchat recently released a paywalled feature called My AI Snaps, which generates images through AI, but the product’s launch has been problematic.
It’s unclear what AI tools Instagram would use to develop its chatbots, but as the use of generative AI grows, Instagram’s parent company Meta has been incorporating these tools into various aspects of their business. For instance, in May, Meta announced AI Sandbox, which helps advertisers create alternate versions of ads, along with background images and image cropping. Meta also unveiled its own AI coding tool called CodeCompose, which isn’t available publicly.
Instagram has yet to respond to requests for comments regarding the AI chatbot, however, rumors are flying about a potential Twitter competitor app called Barcelona, which Instagram is believed to be developing. The app, if it exists, is intended to be a stand-alone platform that can be integrated with Instagram.
Overall, the use of AI continues to impact social media platforms in various ways, with chatbots and generative AI technology being particularly relevant to the industry. As development continues, it remains to be seen how these tools will evolve and change social media usage over time.
