SBI Life Insurance, a leading private life insurance company in the country, has extended its presence to the sporting world by collaborating with the Rajasthan Royals franchise as the lead helmet partner for the 2023 season of the Biggest Cricket League. The brand logo would be displayed prominently on the Rajasthan Royals helmet during the matches. This strategic alliance is a symbolic representation of the role protection plays in life, just like the helmet which secures the player while they play without worrying about insecurities.
Ravindra Sharma, Chief of Brand, Corporate Communication and CSR of SBI Life Insurance, spoke about the excitement of this heritage association. He further added, “At the Royals, we have always believed in the power of sports to bring about positive change, and this partnership is a testament to that belief. We look forward to working together to promote the importance of insurance for all and to creating meaningful opportunities for our fans and communities.”
SBI Life Insurance was incorporated in October 2000 and is registered with the Insurance Regulatory and Development Authority of India (IRDAI). Serving millions of families across India, SBI Life’s diversified range of products provide long-term financial protection, savings, and investment opportunities for individuals, groups, businesses and even Corporate Houses. It is dedicated to provide hassle-free claim settlement experience for its customers.
The Company is highly committed to provide digital experiences to its customers, distributors and employees. Further, it strives to make insurance accessible to all by having a presence across the entire country with 990 offices, 20,286 employees and numerous other channels. Additionally, SBI Life promotes ethical values of doing business and emphasizes on giving back to the society.
The service and dedication rendered by the company can be further seen with their measures to drive home the message of protection through insurance, while creating a lasting impact on the nation with its association with the Rajasthan Royals. SBI Life’s focus on protecting individuals as well as their dreams is clearly highlighted through its collaboration with Rajasthan Royals. The helmet with SBI Life logo gives an unignorably visible representation of the company’s objective – uncompromised protection.
