Meltwater’s AI Engine and ChatGPT Integration Paving the Way for Better Results

Global media intelligence company, Meltwater, has launched new AI-powered product innovations designed to help customers find insights, boost efficiency, and create content. Leveraging data from nearly 20 years of investment and an extensive dataset, Meltwater’s AI engine provides video analysis, an AI writing assistant, and insight assistant to identify consumer and market patterns. With 77% of marketers claiming to create content more efficiently with AI and 79% stating that it improves content quality, the platform’s AI-based features can simplify the process of producing personalised content with actionable data. Additionally, Meltwater’s generative AI models will help customers generate concise content summaries and automate tags for news and social content. The company is set to release further generative AI-powered features in the coming months to empower marketers and communication professionals to engage effectively with their audiences.