On July 11-12, top executives will gather in San Francisco to learn how leaders are integrating and optimizing AI investments for success. The rise of mixed reality is coming, and it will drastically change our future. Apple is set to unveil its highly anticipated mixed reality headset on Monday, which will enhance our daily lives by merging the physical and digital world. With generative AI, our future will be filled with artistic, informative, and creative content that appears everywhere we go. While these devices might be too expensive and bulky for widespread use right now, they represent the promise of a future where mixed reality could rival the mobile phone by 2030. Though there are significant risks to consider, this is a magical technology that will enhance our lives if we can protect ourselves from its downsides.
Apple is a multinational technology company headquartered in Cupertino, California. It is best known for producing hardware such as the iPhone, iPad, Apple Watch, and Mac computers, as well as software such as the iOS and macOS operating systems.
The author of the article is Tom Furness, a pioneer in virtual and augmented reality technologies. He developed the first mixed reality system at the Air Force Research Laboratory 30 years ago, enabling users to interact simultaneously with the real and virtual worlds. He focuses on the negative impacts that mixed reality could have on society if we don’t take measures to safeguard consumers.
