Facebook’s Mark Zuckerberg renamed his company to Meta and made a big bet on the metaverse. Despite predictions of the technology’s demise, a new report from tech and media consulting firm Activate shows why Zuckerberg is not giving up on his vision. Apple is about to enter the metaverse space with its new mixed reality headset. The Activate report outlines the future of the metaverse, identifying which companies will benefit and which use cases will succeed. The report notes that the metaverse is already present in video games, with companies like Roblox, Minecraft, Fortnite, World of Warcraft, and PubG all offering virtual worlds at scale. Activate’s CEO Michael J. Wolf suggests that the path to the metaverse will be through video games. Companies will need to prioritize metaverse strategies alongside AI, consumer engagement, and tech development investments.
Activate is a tech and media consulting firm that advises technology, internet, media, and e-commerce companies. The company’s clients rely on its insights and expertise to stay ahead of the trends and developments in the fast-changing technology landscape.
Michael J. Wolf is the CEO of Activate and has extensive experience in the media and technology industry. He was a former MTV president and board member of Yahoo. Wolf’s expertise and insights on the metaverse and other tech trends are highly sought after by Activate’s clients and other industry players.
