Apple is set to unveil its first-ever virtual reality product at WWDC 2023 and many are comparing it to the iPhone, as an industry-defining moment for the company. However, writer Tim Stevens believes that the hype surrounding the reveal is unwarranted. While the iPhone changed the mobile industry, the VR headset is a niche product exclusively for early adopters interested in gaming and some business operations. In contrast, the iPhone was ubiquitous and suitable for almost every consumer. Stevens argues that while the new VR headset will undoubtedly look impressive, it will not revolutionise the industry in the same way as the iPhone did.
Apple Inc. is an American multinational technology company founded in Cupertino, California in 1976 and led by CEO Tim Cook. The company designs, produces, and sells consumer electronics, computer software, and online services.
Tim Cook is an American business executive, CEO of Apple Inc. since 2011. Prior to joining Apple, Cook served as a Vice President at Compaq and eventually became the COO of the company. Cook is known for his advocacy for environmentalism, the promotion of diversity in the workplace, and under his leadership, Apple has launched several social initiatives, including products aimed at improving health care and education. He is widely regarded as an excellent and extremely effective leader at Apple.
