Pixxel secures investment from Google for its hyperspectral imagery from space

Hyperspectral imagery startup Pixxel has secured $36 million in funding to introduce new remote sensing and analytics functions. Google led the firm’s Series B fund round, although Pixxel claims it was already working with Google as client. The search engine has been using Pixxel’s hyperspectral data in agricultural applications, and several of Pixxel’s customers use Google’s Earth Engine service. Pixxel has developed hyperspectral technology since 2019 and, last year, launched three demonstration satellites. The new financing will facilitate the production of Pixxel’s next-gen Firefly constellation, scheduled for launch in early 2024.
Company:
Pixxel is a hyperspectral imagery startup based in Bangalore and LA. The company has been operating since 2019 and has sent three demonstration satellites into orbit. The firm has counted the US National Reconnaissance Office among its customers and is developing the Aurora analytics platform.
Person:
Awais Ahmed is the CEO of Pixxel.