MyHeritage Unveils AI App Reimagine for Enhancing Old Photos

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MyHeritage, a genealogy company, has launched Reimagine, an AI-powered app that helps users preserve old photos by importing, scanning, and touching up images. The app, available on both iOS and Android, automatically crops scanned photos and saves them as standalone images. Reimagine is packed with editing and enhancement features such as restoring faded colours, repairing scratches, and enhancing the resolution of the images. Additionally, MyHeritage partnered with D-ID to create Deep Nostalgia, a patented video reenactment technology powered by AI and deep learning, that brings these old photos to life, allowing the people in them to speak and tell their stories. MyHeritage’s Reimagine app is currently free to download and use but monetizes via weekly and monthly subscriptions that unlock unlimited access to photo scanning, colourisation, enhancement, and other features.

MyHeritage is a genealogy company that helps people trace their family history and build family trees. Founded in 2003, the company has been helping people bid goodbye to their distant relatives and is currently headquartered in Or Yehuda, Israel.

Gilad Japhet is the founder and CEO of MyHeritage. Japhet founded MyHeritage in 2003 to help people trace their family history and create family trees, and it has since grown to become one of the world’s most popular online genealogy companies. Prior to founding MyHeritage, Japhet served as a software engineer and team leader at a variety of companies, including Veritas Software and Microsoft.

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