Hong Kong-based SaaS startup BOOLV is using AI-powered tools to speed up content creation in marketing. Among its offerings are Video Maker, an AI tool that creates marketing videos and Booltool, a marketing content platform that offers creation tools for copies, pictures, and videos. According to founder and CEO Ken Wang, in the future, the majority of commercial videos will likely be generated using AI. The startup’s core team, who have previously worked with ByteDance and Tesla, are adept with data handling, AI and product management. Their goal is to assist global small and medium-sized enterprises in generating high-value videos in the most efficient manner possible.
Ken Wang, founder and CEO of BOOLV, explained in an interview that their product is not primarily technical, but more about deconstructing videos and refining best practices for specific purposes. He also mentioned that although their technological capabilities may be similar to bigger companies such as Adobe, they are highly focused on specific e-commerce needs and aim to create application-oriented solutions. Wang is confident that if larger companies should incorporate specific features, they won’t be as good as what BOOLV offers since they have trained and optimized their models specifically for e-commerce.
In conclusion, BOOLV’s AI-powered tools offer new and growing e-commerce brands and platforms a productivity tool to generate high-value videos in the most efficient manner possible.
