Small businesses are reaping the rewards of chatting with ChatGPT, an innovative AI content-creating course. The success of Michelle Lawlor and her online wine sales business, the Nude Wine Company, is testament to the power of the AI.
Since taking the course in 2020, Lawlor has seen sales increase by 25% – an impressive result as the business only launched in 2019. Realizing that she didn’t want to miss out on the latest opportunities, Lawlor enrolled in the part-time online course, dedicating two hours a week over five weeks to getting to grips with ChatGPT
ChatGPT is an AI (Artificial Intelligence) content creation course designed to provide small businesses with tools to maximize their online presence. The interactive system helps businesses engage with their customers and promote their services more effectively. It does this by leveraging conversational marketing, understanding customer behavior, and recognizing and responding to trends. This helps businesses grow their audience, by creating valuable content tailored to customers’ interests and tastes.
The Nude Wine Company specializes in selling a variety of wines online, along with subscription boxes and tasting events. Initially, Lawlor prioritized the quality of the products, but soon realized that the Nude Wine Company needed to do more to set themselves apart. By utilizing conversational marketing and using the course materials, Lawlor was able to fully maximize the potential of the Nude Wine Company.
Michelle Lawlor is the founder and brains behind the Nude Wine Company. After 12 years in the hospitality industry, Lawlor wanted to start her own business, and chose wine because it provided an opportunity for creativity. After seeing the success the Nude Wine Company had achieved, Lawlor has now turned her attention to helping other small businesses and entrepreneurs harness the power of AI.
ChatGPT has allowed small businesses to create relevant content quickly and efficiently. This empowers customers to engage with the business and build a loyal community of followers. The success of the Nude Wine Company has proven that taking the time to understand AI can provide substantial benefits for your business.
