Ryff has created a revolutionary way to insert virtual product placements into TV shows and commercials by using the Spheera AI platform. This new technology is changing the way brands advertise by creating meaningful connections with their customers and will be showcased at BAFTA’s prestigious building in Piccadilly, London. The platform will connect over fifty brands, including Coca-Cola, Intel, and General Mills with a trillion hours of existing visual media ranging from storytellers, creators, TV and film studios, to streamers and broadcasters.
Gartner predicts that by 2024, 70% of brands are expected to deploy 10% of their media budget into Virtual Product Placement (VPP). This shows that VPP is becoming a more cost-effective and efficient way to market to customers. With its proprietary AI and machine learning, Ryff is capable of discovering shoppable moments to extend brand campaigns.
Ryff’s platform Spheera ingests and integrates content into platforms like Sky TV, ITV, A&E, Hallmark, Viacom, Channel 4, CBS, Viu TV, ESPN, Hulu, Apple TV, Paramount+, NBC, and more. This gives brands the access to over 2000 shows to view virtual placement opportunities suited towards their products and target markets.
In addition, Ryff has won the Comcast AI Lift-Off Challenge and Fast Company’s Next Big Thing in Tech awards. The event in London provides an opportunity to learn about Ryff’s AI technology and how it allows content creators to benefit financially from brand dollars without interfering with the creative process.
Ryff is a company that was founded in 2018 and focuses on rewriting the product placement rules in the advertising industry. It is based in New York and is led by Roy Taylor, their CEO. The company leverages AI technology to create virtual product placement opportunities for brands seeking to expand their reach.
